IU Day

Building an unprecedented global celebration of Hoosier spirit, philanthropy and digital engagement at Indiana University

IU Day was Indiana University’s first-ever, worldwide day of giving and engagement, spearheaded by the Indiana University Foundation.

As part of the IU Day team I spearheaded:

  • An outreach strategy to engage local and regional community partners, as well as notable IU alumni in IU Day activities

  • Publicizing IU Day to local media partners via press releases, media advisories and other materials

  • Internal communications that engaged IU Foundation staff in the 24-hour celebration

  • Coordinating IU Day communications plans, toolkits and key messaging with communications colleagues across IU’s eight regional campuses

  • Fact-checking and proofreading graphics, website content, videos, print materials and other marketing collateral to engage audiences in IU Day

Below are a few examples of IU Day collateral our team produced, as well as screenshots of how the IU community showed their Hoosier spirit on social media in 2016 and 2017.

A close-up image of two, striped red-and-white sneakers with white laces, above the IU Day logo.
A photo of a male basketball player pointing up to the right, wearing a red and white jersey.

In just 24 hours, we achieved…

  • 9.4 million reach on social media

  • Trended nationally on Twitter

  • $11.2 million raised in 2016

  • $12+ million raised in 2017

  • Inspired more than 45 IU Day celebrations on five continents

More information on IU Day results: 2016, 2017, and more.

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