For All: The Indiana University Bicentennial Campaign

Launched in 2016, the For All bicentennial campaign was Indiana University’s largest fundraising effort to date, with an initial fundraising goal of $2 billion.

By the campaign’s end in 2020, it had generated more than $3.5 billion in funds raised for Indiana University scholarships, schools, units, and programs.

Comprised of four giving priorities, the campaign spanned nine regional campuses and four years.

Marketing the campaign was a multi-pronged effort making use of print and digital collateral, out-of-home placements, traditional media, paid social and display advertising.

Below are screenshots from select case statements I helped fact-check and proofread to support the work of the IU Foundation marketing team in its efforts to engage the IU community in this historic fundraising campaign.