UNIVERSITY OF NOTRE DAME
Email Communication Workflows, Rebuilt
In just six months, I transformed 10 outdated email marketing campaigns into highly personalized communication workflows that increased lead conversions for the Mendoza College of Business
at the University of Notre Dame.
Impact & Results
30% increase in enrollment across programs
Increased new visitors to Mendoza’s website by 60%
Enrolled the college’s most diverse student body at the time
Achieved consistency in look and feel, tone, and branding
My team and I were awarded the 2021 Mendoza Dean’s Excellence Award for Integration for our email marketing efforts, which markedly increased prospect interest and enrollment for the Master of Science in Accountancy.
