Amanda N. Jacobson is a strategic digital marketer and
content expert based in the greater Fort Wayne area
Since 2011, Amanda has been activating brand stories, launching digital campaigns and leading full-scale marketing initiatives for nonprofits, higher education institutions, community impact organizations and more.
Professional Experience
Rum Blonde Studio
2023 – Present
As owner of Rum Blonde Studio, I support the growth and success of businesses and organizations in the greater Fort Wayne community through a fresh, next-gen approach to branding, digital storytelling and content marketing.
University of Notre Dame
2020 – 2023
In January 2020, my team and I launched the Mendoza College of Business’ new brand, Grow the Good in Business, unifying its master narrative and key messaging across websites, email marketing, social media, and digital ads for 12 distinct graduate degree programs.
Additionally, I chaired a DE&I committee on staff culture and inclusion; streamlined project management and workflows for my team; and handled crisis communications and updated student resources during the COVID-19 pandemic and beyond.
City of South Bend
Venues Parks & Arts
2019
During two major campaigns to revitalize and redevelop the City of South Bend’s public parks, I supported fundraising, donor stewardship, digital marketing and grant-writing to benefit the $18 million Howard Park Revitalization Campaign and the $19 million My South Bend Parks & Trails beautification and conservation campaign.
Perhaps the most rewarding part of my role was contributing to the success of Best Week Ever, the city’s annual celebration of arts and culture, local shopping and dining, and community parks.
Sisters of the Holy Cross
at Saint Mary’s College
2018
As the Web & Social Media Editor, I spearheaded an overhaul of the organization’s social media presence and website content.
These improvements led to a 53% increase in the organization’s organic social reach, as well as a marked decrease in website bounce rates and improved user experience.
Indiana University Foundation
2015–2017
As Communications Specialist in the Office of the President and CEO at the Indiana University Foundation, I had the pleasure of not only managing internal communications for the organization, but also assisting with marketing For All: The Indiana University Bicentennial Campaign and planning the launch of IU’s most successful initiative for giving and engagement, IU Day.
The IU Day hashtag trended nationally on social with a 9.4 million reach, with the campaign raising more than $11 million in 24 hours.
City of Bloomington
Entertainment & Arts District
2013
Blogging for a municipal arts district gave me the rare opportunity to rub proverbial elbows with leaders of and donors to Bloomington’s community arts and culture organizations.
It was this early-career experience that ignited my passion for supporting community organizations, specifically in the arts and culture sector.
While working for Indiana University’s independent, student-run news publication as a student on the Bloomington campus, I established myself as a prolific arts and culture reporter, regularly attending local music shows, arts festivals, gallery exhibits and more.
In 2013, I served as editor of the paper’s Arts section while contributing occasional arts-and-culture reporting to the paper’s digital and print versions.
Indiana Daily Student
2009-2013
Michigan City News-Dispatch
2011
After college I worked for the Michigan City News-Dispatch, a northwest Indiana-based community newspaper with a circulation of 17,000 readers.
During my time at the News-Dispatch, I covered two beats: local arts and culture, and K-12 community schools.
This role was an opportunity to flex my skills in reporting, editing and photography, with my stories and photos regularly gracing Page One.
Skills & Expertise
Digital Marketing Focus Areas
Omni-channel Content Strategy
Branding & Market Differentiation
Social Media Marketing & Analytics
Email Marketing & Analytics
Paid Media: Display, Paid Social, PPC & Google Ads
Design & Visual Storytelling
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
CapCut
Canva
Project Management & Workflows
Agile Methodology
Wrike
Asana
Email Marketing & CRM
HubSpot
Constant Contact
MailChimp
Kit (formerly ConvertKit)
Salesforce Marketing Cloud
Blackbaud CRM
Slate CRM
Marketing Analytics & Data Visualization
Tableau - Owned, Earned & Paid Dashboards
Google Looker Studio - Paid Media Metrics
Google Analytics 4 - Web Performance
Hootsuite - Social Media ROI
SEMRush - SEO Rank & Competitiveness
Social Media Marketing & Analytics
Hootsuite
Sprout Social
Meta Business Suite
Later & LinkTree
SocialToaster
Employee Advocacy Tools